Nike Institutes New ‘Twitter RSVP’ Release System

April 17, 2012 BY

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

The hottest new smartphone, the revolutionary video-game console, the blockbuster movie-ticket, and even the delicious fast food burger joint has all been ‘camped out’ for (In-N-Out does that to you). Camp-outs and the occasional riotous behavior are nothing new to the sneaker game, but what has changed for certain is the population of sneakerheads, which has experienced an immense growth over the last decade. It’s never a pretty sight as the disappointed will always outnumber the satisfied, and in light of the recent mayhem that occurred during the Foamposite One ‘Galaxy’ release, Nike has decided to take preventative measures to ensure the safety of all involved – consumers, retailers, and local police authorities.

Nike introduces the new ‘Twitter RSVP’ system – a digital means to ensure your pair of a hot upcoming release without the painstaking process of waiting outdoors for extended periods of time. The new Twitter RSVP system is fairly simple; Nike will designate a ‘RSVP Date’, and will begin the RSVP process at a random time on that allocated date. Those who respond in time with the necessary information will have secured a pair of sneakers once Nike’s Twitter responds (full information on the entire process below). Seems rather easy, doesn’t it? There is one glaring pitfall in this process – not everyone has a Twitter account. However, online release will remain the way they are, so for now, nobody will truly be left out, and the RSVP system should alleviate some of the heavy traffic that Nikestore experiences during these major midnight releases.

In addition to the introduction of the Twitter RSVP system, Nike has also banned midnight in-store releases as well as pre-orders for said midnight releases, and instead suggested to retailers a raffle/lottery system that would essentially wipe out any incentive of camping out for a sneaker release ahead of a release. Again, these measures have been taken by Nike to ensure the overall safety of its consumers, retailers, and the local authorities, but we do know these new guidelines are effective immediately, meaning it could happen as soon as this Saturday’s release of the Air Jordan XII ‘Playoffs’. Your thoughts on Nike’s strategy to battle sneaker camp-outs? Is the sneaker camp-out a thing of the past? Get your thoughts in below in our comments section, and check out Nike’s full Press Release for the Twitter RSVP system below.

NIKE STORE LAUNCHES – TWITTER RSVP

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

  • On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
  • Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
    1. The product-specific #tag tweeted by the store
    2. The last 4 digits of your State/Passport/Military/School ID number
    3. Your shoe size (limit one).
  • Confirmations from the store will be sent via DM to those who have successfully secured their requested size.  Shoes will be awarded on a “first respond, first serve” basis.
  • Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

  • Store Tweet:
    Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
  • Consumer Response (DM):
    #Electrolime, 4253, 10.5(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

  • One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
  • Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
  • Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
  • Resell or trade of Twitter RSVP confirmation is prohibited.
  • Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
  • Lines will not be allowed to form outside the store for this release.
  • Launch process is always subject to change at any time at the discretion of Nike, Inc.

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store Twitter account:

Store Name City State Twitter Handle
NIKETOWN Boston Boston Massachusetts @NikeBoston
NIKETOWN Chicago Chicago Illinois @NikeChicago  
Nike Dallas Dallas  Texas @NikeDallas
Nike Las Vegas Las Vegas Nevada @NikeLasVegas
NIKETOWN Los Angeles Beverly Hills California @NikeLA 
Nike Mall of America Bloomington  Minnesota @NikeMallAmerica
NIKETOWN New York New York New York @NikeNYC 
Nike Portland Portland  Oregon @NikePortland
Nike Roosevelt Field Garden City New York @NikeRooseveltFD
NIKETOWN San Francisco San Francisco California @NikeSF 
Nike Santa Monica Santa Monica  California @NikeSantaMonica
Nike Scottsdale Scottsdale Arizona @NikeScottsdale
NIKETOWN Seattle Seattle Washington @NikeSeattle 
Nike Running Bay Street Emeryville California @NikeBayStreet 
Nike Running Eugene Eugene Oregon @NikeEugene
Nike Running Fashion Island Newport Beach California @NikeFashionIsl
Nike Running Fashion Valley San Diego California @NikeFashionVal
Nike Running The Grove Los Angeles California @NikeTheGrove
Nike Running Lenox Square Atlanta Georgia @NikeLenoxSquare
Nike Running South Coast Plaza Costa Mesa California @NikeSCPlaza
Nike Running Stanford Palo Alto California @NikeStanford 
Nike Running Westchester White Plains New York @NikeWestchester
Nike Running Westfarms Farmington Connecticut @NikeWestfarms
Nike Running Westport Wesport Connecticut @NikeWestport
 eBay Marketplace Logo "adidas Yeezy Boost 350 v2 Zebra" "Air Jordan XI Concord"
view all 2078 items on ebay
disclaimer
Loading...

Filed under: Events Upcoming Sneakers

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

715207

The Original Nike Flyknit Trainer Is Returning In July by Patrick Johnson

715087

Air Jordan 11 Releases For Holiday Themed After UNC And Chicago by Patrick Johnson

715109

Nike Unveils Incredible New World Headquarters In NYC by Sneaker News

715134

adidas Y-3 Previews Spring/Summer ’18 Footwear at Paris Fashion Week by Zack Schlemmer

715366

Jordan Brand Celebrates Russell Westbrook’s MVP With Air Jordan XXX1 Release by Sneaker News

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU