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Vans “Since 66” Short Film

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Vimeo bills itself as a “world of awesome”, a tag that seems fitting for the most beautiful and unique video streaming site on the web.  That kind of gnarly language might not even have ever existed, much less matriculate to the mainstream, without the foundation laid forty-six years ago when the Van Doren brothers kickstarted their namesake sneaker brand.  Director Eliot Rausch follows Steve Van Doren into the skeleton of the company’s first manufacturing space, where Steve and his late brother James put in the groundwork from which guys like Steve Caballero, Tony Alva and Ray Barbee ollied so high.  Click through to see how Vans made its name by celebrating creative passion in the ‘Since 66’ short film and let us know how it compares to the best videos chronicling the sneaker scene.