John Kim 
Sneaker News was recently treated to a first-hand experience at the Nike World Basketball Festival, where we were given the opportunity to test out and explore Nike’s new innovations and products such as the Nike Lunar Hyperdunk Sport Pack. In an aim to give the public a similar experience, Nike unveils the Nike Innovation Arena – a digital medium that gives the user at home the ability to navigate the unique interactive environment and explore Nike+ Basketball and Nike+ Training; one can get a full 360-degree viewing of the products while seeing them in virtual action while hearing directly from Nike designers about the innovation, technology, and concept behind each shoe. You can download the Nike Innovation Arena for your Mac or PC or explore the Arena in your browser here.
