SN AI Agent Logo

Ask anything about upcoming releases, release dates, restocks, or past sneakers—and get answers instantly from Sneaker News.

*Answers appear on WhatsApp

344060

Jordan Brand #RiseAbove: This Is Where It Starts

Jordan Brand #RiseAbove: This Is Where It Starts

Jordan This Is Where It Starts

At what point in their lives did Michael Jordan, Dwyane Wade, Carmelo Anthony, and Chris Paul begin their quest for greatness? It didn’t happen randomly, nor were they handed stardom on a silver platter. It started at a young age and blossomed with commitment, hard work, and an unmatched work ethic that brought them from the local playgrounds to the world’s biggest stages. Jordan Brand presents its latest #RiseAbove installment with “This Is Where it Starts”, a fictional yet historically accurate story that follows two young talents from opposite ends of the world to their eventual clash; it’s the spirit of competition that urges them to improve every aspect of their game – an endless game of one-upsmanship that culminates in battle at a future Olympics showdown, so check out the full video below and let us know who you think wins the final battle at the end.

Latest News

Air Jordan 1 "Royal", Nike Kobe 10 "5 AM Flight", And This Week's Best Releases

Some shoes are always worth stopping the presses for. Even in a somewhat depressed market for the Air Jordan 1, that’s exactly what the “Royal”...

by Matt Varga 1 hour
74

Lil' Yachty Debuts Nike Air Force 1 Mid Collaboration At ComplexCon

Lil Yachty brought some serious exclusivity to ComplexCon 2026, debuting two new Concrete Boys x Nike Air Force 1 Mid collaborations, including one colorway that...

by Sneaker News 3 hours
795

The Jordan Triangle Crushes A Fruity "Bright Concord"

With basketball top of mind as the WNBA enters its playoffs and the NBA gears up for a new season, the Jordan Triangle continues to...

by Andrew Rizzo 17 hours
174