October 4, 2012 BY John Kim
New York City is a mecca for many things. Basketball – check. Cultural diversity – for centuries. Art and music – you’ll find it everywhere. Skating – darn right. Over the last decade, Nike Skateboarding has enjoyed a meteoric rise from one of the most followed ‘cult’ sectors of the Swoosh to a rock-solid roster of Action Sports superstars, but the ‘how they got there’ hasn’t been much explored.
Nike Skateboarding kicked off a day-long exploration of the NYC skating scene by way of personal tours guided by the Nike Skateboarding team, giving the media an unforeseen insight into the daily routines of the skating stars while revealing some of their beginnings into the sport and how they came to join forces with Nike. We started at the Wythe Hotel in Williamsburg, Brooklyn, took in a show at the Coleman Skate Park under the Manhattan Bridge, and finished off the day with a sick showcase and Nike Eric Koston 2 unveiling in the Chinatown/Financial District border. Continue on for a recap of the day’s events, a chat with Stefan Janoski, and an interview with Eric Koston and Koston 2 designer Shawn Carboy below.
To kick off this day-long exploration of Nike Skateboarding in a veritable mecca of the street-based sport, Brooklyn resident Stefan Janoski led us around his favorite spots around Williamsburg. During this trek, we picked up some coffee (Janoski and his pals had one too many margaritas the night before) and hit up his favorite book-stores, skate-shops, music emporiums, etc.. We also picked his brain – here’s what he had to say:
Sneaker News: Stefan, you’re in Brooklyn, but where are you originally from?
Stefan Janoski: California! Vacaville, which is a small town right outside of Sacramento.
SN: Oh, so you moved here for skating?
SJ: (With a big smile on his face) Nope, followed a girl!
SN: Hope that worked out for ya.
SJ: It has!
SN: So, Nike and Stefan Janoski. How’d that happen?
SJ: Before Nike, I used to ride for etnies. But there was a point where I wasn’t with them anymore and I was skating in Dunks and Air Jordan 1s. Nike was sorta like the brand all skaters skated in when they weren’t with a certain skate-shoe brand. I’ve always loved Dunks and at the time, my friend Omar (Salazer) was with Nike at the time, and he introduced me to Kevin (Imamura), and from there the pieces just sort of fell into place.