November 5, 2012 BY John Kim
Time Magazine has just given a 2012 “year in review” of the best innovations across all industries – a list rife with robots, electric cars, body armor, and flight-enabling suits. Does Nike Flyknit deserve a spot on this list? According to the world’s largest circulated magazine, it certainly does; Time praises Nike’s creation of this single-thread weaved upper, pointing out the incredible lightweight build and waste-free manufacturing methods. Flyknit certainly brought something fresh and new to Nike Running, which spent most the last four years focused heavily on Lunar as its headlining creation. Of course, Nike wasn’t alone in the 2012-born ‘Knit’ concept as adidas unveiled its own PrimeKnit innovation in July, and the legal battle with Nike regarding “first dibs” on the matter has brought another level of awkward tension between the two rival brands. Should Time Magazine have pointed out “Knit” alone while giving praise to both Nike and adidas?