“23” is a significant number in the world of sports and footwear – a figure that is recognized and revered on a global scale. With 2012 serving as the 23rd milestone Anniversary for the Air Jordan IV, Jordan Brand embarked on an honorable retelling of the Air Jordan IV story by way of four incredible re-issues of original colorways. Beginning with the ‘White/Cement’ and ending with this past Friday’s ‘Black/Red’, the Air Jordan IV underwent a swift refresher and dominated the sneaker scene once again. As a tribute to the OG colorways, let’s take a rare look back at an original catalog from 1989, showcasing the Air Jordan IV.
Air Jordan Retros don’t have a hard time selling in stores, but back then, these amazing catalogs were presented by salespersons to vendors, detailing the new shoe and the accompanying collection of apparel. As it states, the Air Jordan is more than a shoe, but a lifestyle; for Michael, it’s the love of the game that keeps him at his best, and this photo-shoot of MJ hooping around with children at an urban playground displays how Jordan continues to be the benchmark of basketball excellence – by staying true to the game.
Sometimes it’s very simple. The perfect fusion of talent and spirit that identifies the best. Michael Jordan is the greatest basketball playoer in the world because he combines dazzling talent with a limitless spirit. A spirit that says: “Above all else, I love to play.”
NIKE has created the Air Jordan line to express the Michael Jordan style. It delivers the state-of-the-art performance of the industry’s most technical shoe while it celebrates the pure pleasure of playing, with a look and attitude that’s fun. On or off the court, Air Jordan captures the true spirit of Michael Jordan basketball: A commitment to imagination and style in performance.
Air Jordan by NIKE. For the love of the game.
What does a Most Valuable Player need in a basketball shoe?
Air Jordan by NIKE has the answer. Light, unrestricted response for mobility, superior NIKE AIR cushioning for maximum comfort, and dependable stability for the confidence behind every creative move.
And one thing more. The gifted player wants a look that reflects the way he plays the game, his unique style.
Air Jordan expresses the grace, flair, and excitement of the player who loves basketball and shows it.