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New Balance “The Heart and Sole of Flimby” Video

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Sneaker News has taken you inside the shoe construction process a couple of times before, a few of our most recent inside looks coming in the form of the gut-wrenching sneaker dissections. A much more productive view of the whole thing is this quick clip from the folks a New Balance, which takes you inside their famed Flimby factory in the UK for a look at the building of one of their made in UK silos. Check out the process of putting together these trainers in the video and let us know what you’re favorite Flimby model is at the moment in the comments.



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