Nike Basketball “Count on Kobe”

January 17, 2013 BY

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

What are the things you can count on the most? Air Jordan retros selling out? Sneaker News keeping you up to date on the current events of the sneaker world? Howbout Kobe Bryant showing up to every game and playing his heart out on the floor? This new Nike Basketball spot from the just debuted ‘Count on Kobe’ campaign touches on that last element, mentioning a bunch of things that a lock in life (including Kobe and his consistent beast mode). Check out the awesome ad after the jump and let us know what you think in the comments.


Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.

That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”

The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.

The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.

Nike Basketball partnered with Wieden + Kennedy of Portland, Ore., to create the film. Award-winning film editor Angus Wall directed and edited the film; he also edited previous Nike Basketball spots “Celebration” and “Black Mamba” in collaboration with Bryant.

The film will air live today during the Los Angeles-Miami game, one of the most anticipated matchups of the season. The campaign will also air across national entertainment and sports networks through February including ESPN, ABC, TNT and NBATV.
http://www.youtube.com/watch?v=shx0iu-TC6w&

 eBay Marketplace Logo "Undefeated x Nike Air Max 97 Black" "Nike Kobe 8 Christmas"
view all 322 items on ebay
disclaimer

Loading...

Filed under: Kobe Promo

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Nike x NBA "Statement Uniform" Launch by SneakerNews

The Most Advanced Air Jordan Sneaker Yet by SneakerNews

Popular Posts

729645

Is This The adidas Harden Vol. 2? by Sneaker News

729710

Big Baller Brand Scraps Lonzo Ball’s First Signature Shoe Design And Introduces New Version Of The ZO2 by Zack Schlemmer

729642

adidas Sends Giannis Antetokounmpo A Van Full Of Yeezys And More by Sneaker News

729652

Converse Unveils Chuck Taylor “Gameday” Collection Made With NBA Jerseys For All 30 Teams by Sneaker News

729474

Official Images Of The Nike LeBron 15 “Ashes” by Zack Schlemmer

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU