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New Balance 99x Story Video

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“Making shoes like we did 30 years ago are some of the main principles of why we exist today.”

New Balance broke the sneaker market open in 1982 when they released the 990 flagship running shoe at an unprecedented $100 MSRP. This was the start of a serious movement, both in terms of athletic footwear pricing and the 990 series that has become arguably NB’s most successful lineage to date. The 990 OGs brought back the original Vibram-soled goodness that started the whole thing, and following that 30th anniversary celebration, New Bal moves in a different direction with the REVlite update for the 996’s 25th. Click through to see a video depicting the whole 990 family from its origin to the near future and stick with Sneaker News for all the latest release info.

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