Will Kevin Durant Surpass LeBron James as Nike Basketball’s Biggest Athlete in 2015?

February 6, 2014 BY

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According to MattSOS, Kevin Durant is the fastest growing (in terms of global sales) signature athlete in the world, quintupling his numbers from 2012 to 2013. Matt Powell of Sports One Source just laid out some basic numbers comparing figures from ’12 and ’13 from all the big guys in the signature shoe market – names like Kevin Durant, Kobe Bryant, LeBron James, Michael Jordan, and Derrick Rose – and KD’s jump from $35 million in 2012 to $175 million opens doors to discussions regarding KD’s potential role as Nike’s #1 guy in 2015.

Will he surpass the current sales leader for Nike in LeBron James, who raked in $300 million in both years? Assuming the rate of growth stays the same, KD will certainly be number one, but there are various factors that support both sides; LeBrons continue to sell incredibly well – more so than last year’s model – which mean the $300 milion figure will probably increase, while KD’s stardom continues to rise – especially with the popular KD 6 and  an MVP/NBA Title very likely this year. Check out Matt’s full info below and let us know – will KD emerge, or is LeBron still the #1 baller for the Swoosh?

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