adidas Launches #adidasintheQuarter for 2014 NBA All-Star Weekend

February 7th, 2014 by

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One of the many sneaker-related events that will be going on in New Orleans for the upcoming 2014 NBA All-Star is their exclusive adidas in the Quarter retail experience (Where they’ll be launching the 2 Chainz sneaker). The space will be some 2,4000 square feet of official jerseys, jackets, and more surrounding the big game. What’s more, beginning on February 13th, select adidas athletes and entertainers will come through the space for product launches, events, concerts, and more. Continue reading for the full press release and let us know in the comments if you’re going to be in NO for the upcoming 2014 NBA All-Star.

via adidas:

adidas today announced the launch of adidas in the Quarter, an exclusive retail store and fan experience created to celebrate NBA All-Star in New Orleans.


Featuring the full assortment of official adidas NBA All-Star merchandise, the 2,400-square-foot adidas in the Quarter store will offer jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessory offerings. It will also offer limited edition footwear from adidas Originals and adidas Basketball collections. The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.


Beginning Thursday, Feb. 13, adidas in the Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.


adidas in the Quarter is located in the historic French Quarter at 321 Chartres St., New Orleans, La., 70130.


Fans can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications.


For detailed information on athlete appearances and exclusive product launches throughout the weekend visit

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Filed under: Adidas Events


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