February 14th, 2014 by John Kim
Jordan Brand definitely came ready to kick off All-Star Weekend with some big innovations like the Jordan Flight Flex and the Jordan Future. Aside from the footwear side of things, the brand that Michael built also set up shop at 316 Magazine St., inviting a select number of individuals to experience the Jordan Flight Lab. Inside the space was the aforementioned Flight Flex and Future as well as a number of other visual attractions like the 23 wall made up of sole imprints of Air Jordan shoes, the #TAKEFLIGHTNOLA polaroid wall, and more.
More focus was placed on the core athletes Chris Paul, Carmelo Anthony, Russell Westbrook, and Blake Griffin, while a first look at a customizable Jordan Melo M10 was revealed. We’ll have much more All-Star 2014 coverage for you as the days pass, so check out this inside look at the Jordan Flight Lab at 316 Magazine and be sure to keep it locked in on Sneaker News for all the latest in this weekend’s big events.
Filed under: Air Jordan