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Nike’s Nathan VanHook, Designer of Air Yeezy 2, Named Athletic Training Footwear Design Director

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For a number of years, Nathan Van Hook has forged quite a reputation at Nike as a true innovator in the lifestyle category of footwear. As Senior Designer for Nike Sportswear, Van Hook has penned a number of greats, with the Air Yeezy 2 undoubtedly capturing that magnum opus title. As the new Athletic Training Footwear Design Director, Nathan should most certainly add an extra layer of style to training sneakers,  and with the newly launched Flyknit Hyperfeel Trainer, you can already see that his influence has the potential to lift the aesthetic flair of the genre. Stay tuned for the latest on this internal repositioning because the Training category is one to keep an eye on.