Jordan Brand Transforms Flight 23 by Footaction for The Best Sneaker Release Event Ever

You’ve never seen a retail space get makeover on the same level as the Jordan Brand Flight 23 store did for this weekend’s Air Jordan XX9 launch. The premium retail spot expanded its reach and took over the adjacent Fooaction space; adoring the walls with pieces of Jordan Brand history like those framed sets of sneaker components or that carved story board of MJ’s personal journey. On top of that, there was a shoe trialing area complete with a custom court where you could record your own dunks for posterity. Continue reading to see the scenes from the impressive launch of the latest Air Jordan at the Flight 23 store in NYC and stay tuned to see what goes down next at this special spot.