Our attention turns immediately when a sneaker photo from upstart BrandBlack surfaces on a blog or social media platform. The early pieces have been impressive to say the least, because the welding of basketball DNA and contemporary style hasn’t really been done yet. Check out the above sneaker and you’ll see a unique knit upper, a molded heel, and a sleek midsole – would you not rock that? It’s all a matter of brand loyalty at this point, and considering Nike’s staying power, BrandBlack’s one label to look out for if you’re looking to diversify. Get a quick preview of their upcoming footwear releases and check out an interview with the men behind the BrandBlack label over at The Hundreds.