John Kim 
Credit Warby Parker for bringing the direct-to-consumer transaction to the mainstream retail spotlight. They’ve brought quality eyewear without the inflated price caused by retail distribution costs, and the success of the business model has been is what many entrepreneurs have attempted to emulate, given the right product. Sneakers could definitely fall in line with that structure, as we’ve seen Jon Buscemi’s Greats Footwear brand move forward with a launch earlier this year to notable fanfare, and OneGround Shoes’ line-up of high-quality lifestyle sneakers could very much prosper in today’s landscape of footwear pricing.
Their debut collection includes the Edgar (lace-up), the Maya (chukka), and the Walt (slip-on), all constructed with 100% genuine calfskin leather and feature hand-stitching, durable rubber soles, padded and suede interiors, and individual gold numbering. Each silhouette will only cost $99, which OneGround values at $400 had it come from another brand. Check out their entire collection below and if you’re down to follow the movement, support them on Kickstarter.
