Last week we showed you a preview of the Packer Shoes X New Balance 740 “Purple Reign” after previously being displayed first when Fabolous took a trip sneaker shopping. Today, Packer Shoes have officially released the sneaker that is inspired by the Los Angeles Lakers purple and gold color scheme. The sneaker is equipped with a full purple suede upper with a velour yellow lining and some gold accents on the eyelets, but the real treat here is the matching gear from Mitchell & Ness, which offers up a throwback shooting shirt and hoodie. Check out the “Purple Reign” below and pick up a pair now at Packer Shoes.