John Kim
December 15, 2014
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This Friday, December 19th, Asics will release their collaborative project with Undefeated, focusing on the Gel Lyte V. This partnership, which was first previewed in Sneaker News Volume One, takes on a “False Flag” concept, with the boutique releasing a mysterious graphic on their Instagram in an effort to build energy around this soon-to-release collab. Get a look at their clues below and stay tuned to Sneaker News for more on the Undefeated x Asics Gel Lyte V.
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Depending on your region, you may already be intimately familiar with Nike’s “Move to Zero” program. Spotlighting the climate initiative on all of their product...
