John Kim 
New Balance brings its iconic 996 model as well as the 660 silhouette to the sport of cycling with some revamped construction fit for the activity. The reinforced forefoot and harder density rubber sole prevent foot flexion over the pedal in an effort to maximize stability and consistency during motion. In addition to the lighter construction, New Balance delivers an awesome detail with the bike reflector N logo (replacing the traditional reflector material). Look out for New Balance’s latest C-Series offerings at select retailers worldwide on January 22nd and enjoy the detailed gallery below.
