July 10, 2015 BY Zack Schlemmer
The first physical product of the partnership between Reebok and current hip-hop superstar Kendrick Lamar is finally hitting the streets. The streets Kendrick aims to unite, actually, as his Reebok Ventilator features a red and blue theme in reference to the Crips and Bloods of his native Los Angeles. With a premium pigskin suede upper in tonal cream, one shoe gets a red theme while the other goes blue, all as a call to urge the rival gangs to co-exist peacefully. Both colors intermingle on the striped laces, while a gum outsole finishes off the clean look. The Kendrick Lamar x Reebok Ventilator drops on July 18th at Reebok.com, Shiekh, Shoe Palace, Bait, DTLR and Shoe City for $125.