Why It Sucks To Work For adidas Right Before A Yeezy Boost Release
Yeezy season is all-year round and ever since the first shoes dropped in mid-February, the Kanye Effect has landed hard on sneaker culture. Now that the Yeezy Boosts have become the most coveted sneakers out there, people are doing whatever they can to secure a pair, whether it be entering hundreds of online raffles, paying a huge mark-up for “guaranteed pre-orders”, and so on. If you know someone that works for the brand, you’ve probably hit him/her up for a favor without shame, but if you’re on the other side of the equation, there’s no question that it absolutely sucks to have your phone blow up with requests for the hook-up. One adidas America employee shared his plight below, so find out what it’s like to be on that end and if you’re still looking, here’s a list of stores that are releasing them.