John Kim 
Jordan Brand’s big All-Star Weekend was highlighted by 306 Yonge, the four-day long pop-up consumer experience that served up limited edition product and much more. After a never-ending stream of appearances by Michael Jordan, Russell Westbrook, Carmelo Anthony, and the other Jordan Brand All-Star athetes, 306 Yonge was a sure-fire hot-spot amid the frigid temperatures of The North. Today, Jordan Brand announces that 306 Yonge will permanently reopen this Summer; this partnership with retail giant Foot Locker will give Jordan fans of Toronto a unique experience the only a few cities have, and will continue to foster the ever-growing fanbase in Canada. More details on 306 Yonge are to follow, so recap some of All-Star Weekend’s events at the spot below. Photography courtesy of Jordan Brand.
