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Ben Simmons And The Future Of Nike Basketball

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Newly signed Nike Basketball athlete Ben Simmons, who is likely to be select first overall in the upcoming NBA Draft, is currently on duty for the Swoosh as he and his fellow young brand-mates have come together to film an upcoming Foot Locker ad. This photo is rather significant as it features the core for Nike hoops, with names like Karl Anthony-Towns, D’Angelo Russell, and Devin Booker leading the way for the next generation. Towns, who just won a unanimous Rookie Of The Year award, is in the big-man category which typically doesn’t feature signature shoe deals, but potential certainly remains for Lakers swingman D’Angelo Russell and of course, Ben Simmons, one of the most hyped first-overall picks since LeBron James. Where do you see the future of Nike Basketball headed? Is it in good hands?