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Kanye West Got Father’s Day adidas Sneakers By Mache Customs

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San Francisco-based Chronicled wants to put an end to the growing black market of high-quality counterfeit sneakers through the creation of encrypted smart tags. The Chronicled tags contain unique product profiles stored on an Ethereal blockchain where customers can scan them with their smart phone and register the shoe’s name, size, manufacture date, photos, and more. In honor of the new technology, Chronicled has enlisted Mache Customs to showcase the freshly minted tags with a unique “Father’s Day” collection in honor of Kanye West and his daughter North. The bespoke pairs include a militaristic take on the adidas Ultra Boost complete with a gothic font similar to that found on The Life of Pablo merchandise. North’s adidas Superstar gets overhauled with a pink base and gold compass graphics pointing north in honor of her name. Check out more photos below and stay tuned for more updates regarding Chronicle’s new authentication technology right here on Sneaker News.