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adidas To Open First “Speedfactory” In Atlanta

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adidas plans to open up a 74,000 square-foot adidas Speedfactory in Atlanta, Georgia that will focus on the production of their new running footwear, expected to be open and running during the second half of 2017. The goal is to produce nearly 50,000 pairs of new runners in 2017 and with all of the advancements in their Ultra Boost and NMD lines, it will be an exciting time for the three stripes.

According to Fortune Magazine, adidas is currently churning out nearly 300 million pairs of shoes each year. By opening a U.S. facility, the German-based brand hopes to shorten shipping distances and create better quality control for their growth in the United States. The adidas Speedfactory will create around 160 American-based jobs. There’s currently a Speedfactory-branded adidas warehouse in Ansbach, Germany that will start production in the near future.

“For years our industry has been playing by the same rules manufacturing product remotely in Asia,” adidas executive board member Eric Liedtke said. The upcoming design studio in Brooklyn, New York and the planned factory in Atlanta, Georgia will allow the trefoil brand to “make product for the consumer, with the consumer, where the consumer lives in real time.”

It’s an exciting time for the brand. Stay tuned for more adidas updates right here on Sneaker News.

Source: Fortune