Sneaker News 
The Nike Air Zoom Generation will release tonight in the “First Game” colorway through an exclusive auction through StockX. In addition, a wider release of the Air Zoom Generation “First Game” colorway is scheduled on January 25th, 2017 and will retail for $175. After confirming the shoe’s return last night, LeBron James went on to say that the Air Zoom Generation, his first signature shoe with Nike after signing a $90 million contract with the brand, is his favorite of all-time. When the shoes first dropped, the retail price was a fair $110. However, the 2017 Retro LeBrons will start at $175 in various OG and contemporary colorways, and we imagine higher-end versions, perhaps through the NikeLab channel, will be priced even higher.
While there certainly is demand for the LeBron Zoom Generation, it remains to be seen how the following models, which were never all that popular, will be received. Many sat on shelves and it wasn’t until Jason Petrie took the helm with the Air Max LeBron VII that the shoe was strongly considered by the sneaker community. His controversial switch to Miami gave the shoe even more edge, catapulting the signature line to new heights in terms of profitability.
Stay tuned for more details, but for now let it be known that the first LeBron Retro sneaker will be available tonight through the StockX auction and later on January 25th on Nike SNKRS and select retailers such as UNDFTD, KITH, Xhibition, Next, and more. Pictured above is an original Nike ad from 2003 for the Air Zoom Generation.
Nike Air Zoom Generation
Global Release Date: January 25th, 2017
$175
