Is This The First Sneaker Store In Virtual Reality?

24 Kilates has teamed up with Diadora for their premium Miami-inspired Diadora N9000 “Copito” release, and this Friday the Barcelona-based retailer will be teaming up with Oculus for the first ever virtual reality sneaker shopping experience. The new technology turns Lincoln Road into the world’s first “Virtual Avenue” as the street is rendered in full interactive 3D allowing users to tour Miami Beach and shop at different store locations including a virtual rendering of 24 Kilates featuring some of their best collaborations re-stocking from the past year.

Miami-based startup Avenue Planet developed the idea for an immersive VR experience that combines head-turning visuals with a new digital e-commerce platform using virtual reality. The Avenue Planet official app is now available on the Oculus Google Store app and will allow customers to purchase a number of 24 Kilates’ best collaborations from the Miami virtual store. Check out a few teaser images below and if you’re lucky enough to have an Oculus Rift, start exploring the latest virtual location today.

Latest News

The Nike Dunk Low "Dark Driftwood" Is Available Now

With the Holiday Season fast-approaching, Nike is loading up on many of their best-selling items — Air Force 1s, Air Jordans, and, of course, Dunk...

by Michael Le 6 hours

Official Images Of The Air Jordan 1 Retro High OG "Team Red"

March is upon us, marking the third and final month of the Spring 2024 season. While we have a month full of Jordan releases on...

by Sneaker News 11 hours

Official Images Of The Air Jordan 1 Retro High OG "Green Glow"

The Air Jordan 1 Retro High OG “Green Glow” is scheduled to release on May 4th, 2024 in both Adult ($180) and GS ($140) sizes....

by Jared Ebanks 14 hours
More News