adidas To Release Ultra Boost Silver Pack During Superbowl Halftime

adidas Football will release both the Ultra Boost 3.0 and the Ultra Boost Cleats in the “Silver Pack” colorway in limited quantities during halftime of this Sunday’s SuperBowl. The Ultra Boost 3.0, already one of the best sneakers of 2017, will feature for the first time a silver-colored Boost sidewall, while the cleated, field-ready version of the Ultra Boost also marks a “first” for the German sportswear brand. adidas also notes that although the release will go down on February 5th, shipments will begin on February 16th.

Update: The Ultra Boost Silver Pack including the Cleat will release during Super Bowl Half Time on adidas.com.

adidas Ultra Boost “Silver Pack”
Global Release Date: February 5th, 2017
$200 (3.0), $180 (Cleats)