Art Basel Hits adidas With Trademark Lawsuit For Special Edition EQT Shoes
Remember the special edition adidas EQT Support ADV that released in limited supplies at Art Basel last fall? Despite the shoe looking great, it was apparently a big mistake for adidas, as they’ve been hit with a lawsuit by the organizers of Art Basel. It turns out that adidas never had permission to use the trademarked Art Basel name on the shoe, and the event organizers aren’t too happy about it. Proving that it’s actually all about the money and not just a celebration or art, Art Basel is seeking retribution for the marketing faux pas. Just filed yesterday in the U.S. District Court for the Southern District of Florida, fans of the Three Stripes need not worry too much about the suit, as adidas’ deep pockets should be able to take care of a settlement.
Source: The Fashion Law