Sneaker News 
The adidas and Concepts partnership store is set to open its doors officially on Friday, August 25th at 73 Newbury in the heart of Boston’s bustling shopping district. To celebrate the grand opening, adidas and Concepts have been running a Boston-wide experience in which fans can track down secret locations disclosed through clues on Concepts’ Instagram. At each of these secret locations, Concepts will be handing out seven mysterious keys to the first seven who line up by the adidas Concepts truck; a select number after those will receive special VIP cards, which promises exclusive opportunities and experiences at the adidas Concepts store in the future.
The key has the potential to unlock some serious prizes such as the first Pharrell x adidas NMD Human Race and both BAPE x adidas NMD R1 releases from last year, so if you’re in the Boston area, these keys are a must-have.
The first and second day of the experience has concluded (the secret locations were Concepts Cambridge and Fenway Park). The third and final location will be revealed on Wednesday, August 23rd.
adidas Concepts Store
Store Opening Date: August 25th, 2017
73 Newbury, Boston MA
VIP cards given to customers first in line
The adidas Concepts key is limited to 21 only. Each key has the potential to unlock a prize during a special grand opening ceremony on Friday, August 25th at the new adidas Concepts store at 73 Newbury.
The adidas Concepts VIP card is also very limited and given out to those who find the secret locations and those who are first in line at the adidas Concepts store grand opening. The VIP card will be an evolving prize as it secures access to future product as well as exclusive experiences at the store. For those in Boston, this VIP card is an essential – if you put in the work to get one.
