Concepts Creates adidas Ultra Boost 3.0 “Friends And Family” To Commemorate Store Opening

Concepts is celebrating their retail partnership with adidas in a big way. The shop is already conducting a city-wide “hunt” for exclusive keys and VIP cards that secure access to future product and experiences, but it looks like a super-limited Ultra Boost 3.0 was created just for the occasion as well. These photos, revealed by Jon Wexler of adidas, show a Triple Black Ultra Boost 3.0 with a special cage design and iridescent lace dubrae that suggest the shoes will be limited to just 17 pairs. Concepts could potential give these away as part of their entertaining “hunt”, so be sure to participate if you’re in the Boston area today and tomorrow.

Photos: wex