adidas And Concepts Unveil First Look At New Store

Tomorrow, adidas and Concepts will officially open its doors to a co-curated retail space that features the very best and latest footwear that the brand has to offer with a sublime Bostonian touch that reflects the heritage of the Concepts boutique. Located at 73 Newbury St. in the heart of Boston’s renowned shopping district, the adidas Concepts store offers a fresh approach to collaborative retail while defying the conventional “pop-up shop” model.

The 1,200 square foot space is rife with design details unique to Boston, with Celtic patterns projected by a raw metal screen door casts a pleasant shadow inside the space. Inside the space are increasingly narrow sheet-glass archways, creating an atmosphere of discovery down a tunnel. At the very end of the space is the most coveted footwear.

The grand opening of the adidas Concepts store is Friday, August 25th at 10 AM EST, with limited edition footwear and restocks available to those who come out for the event; the store will be open daily from 10AM – 8PM.