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Kendrick Lamar Officially Announces Partnership With Nike

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Kendrick Lamar confirms on Instagram that he his officially in a partnership with Nike. The Compton-based hip-hop artist, who was previously affiliated with Reebok, has been wearing the Nike Cortez during his sold-out DAMN Tour shows, but an official statement by the artist nor the brand has been made until now. With Nike giving the classic Cortez running classic a heavy marketing push, the timing of this partnership could not have come at a better time. Will a Kendrick Lamar x Nike Cortez collaboration quickly jump to the top of the list of best collaborations of the year?

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles

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Kendrick = Compton = Cortez. 🎥: @alecrecker

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