adidas To Add XENO Options To The miadidas Ultra Boost

The adidas Ultra Boost is getting some special design options under the miadidas customization experience. The famed XENO detail, a highly luminescent iridescent coating that reveals itself in bright flashing lights, will be available on the miadidas Ultra Boost on select areas of the shoe. The all-black Boost midsole will also be available for the first time on miadidas, giving consumers even more possibilities of custom creations.

miadidas Ultra Boost XENO will be available beginning on Friday, October 20th at the NYC flagship store on 5th Avenue. Customers will also he welcomed with a 3D experience which can be used to customize the shoes in real time. Pricing begins at $220 with XENO cage customization at $240.