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Kyrie Irving Stars In New “Find Your Groove” Spot With Fellow Boston Sports Stars

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The release of the new Nike Kyrie 4 has been as celebrated as any Swoosh release in recent memory, and the celebration of Kyrie’s fourth signature is set to continue with a new ad spot starring the Celtics’ point guard and other Boston sports stars. The new “Find Your Groove” spot follows Kyrie as he directs a new campaign for his Kyrie 4. He’s helped along the way by his teammate Jayson Tatum, who seems rather unimpressed, and Rob Gronkowski. Kyrie even gets his own body double in the form of internet sensation Jah Swish. Amongst all this star power and showmanship it certainly isn’t forgotten that Kyrie is stepping up his game with the release of the Kyrie 4. Check out the “Find Your Groove” spot below courtesy of Nike’s YouTube channel.

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