Matt Varga There are many things that the elder statesmen of sneakers pine for; the unadulterated “chase,” the colorways or quality of old. For Nike ‘heads in particular, the plentiful options once available on Nike By You or the erstwhile Nike ID remain the stuff of legends. When it comes to 3D-printed footwear, fully customizable shoes, both in terms of bespoke fit and color choices at the wearer’s discretion, have always been the dream; Zellerfeld and Nike get one step closer by ushering the Air Max 1000 onto the By You platform, and it’s available right now HERE.
When news of this first came down, it was an immediately legible move; the Air Max 1000 has always been a made-to-order style in the first place. Adding that extra level of personalization to the customer’s sensibilities was only a sensible next step. However, we will note that the two partners are starting small — your 3D-printed graphic prints and multicolor footwear may have to wait. For now, purchasers have the option of two upper hues, in tonal “Stone” or tonal black, and seven Air unit colorations: Black, Olive Aura, Volt, Pink Spell, Team Orange, Racer Blue, and Clear.
The Nike Air Max 1000.3 By You is already listed on the Nike site with a “coming soon” tag; we’re expecting the purchase option to go live sometime today. Be ready to shell out $190 for your creation. Catch renderings of all 14 possible permutations below.
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