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Mysterious Air Jordan 1-Themed Billboard Appears In Los Angeles

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A mysterious billboard themed after the Air Jordan 1 just went up today in Los Angeles on the corner of Melrose and LaBrea. While it’s not clear what this imagery is suggesting, it reads “The Legend of AJ1” with a weathered leather strap (from the ankle of the Air Jordan 1) partially covering up the word “Unbanned”. Furthermore, the UnbanTheLegend.com website includes a countdown clock that targets a June 1st “unbox” date as well as an option to sign up, so you might want to fill in your details if you’re interested. What could it be? Stay tuned for updates.