adidas Running is readying itself to introduce new colorways to its pinnacle performance innovations – the Ultra BOOST and the Ultra BOOST X. Designed to push the boundaries of running technology, it fuses the past and future, as well as the Three Stripe’s most advanced technologies. Presenting the Energy From the Ground Up campaign, these new stylings celebrate the raw, unfiltered emotions and energy of a runner’s journey.
The ventilation holes of the original Ultra BOOST have returned across the foot’s key sweat zones – the cage and forefoot, bringing back one of the most cherished design elements of this heralded collection. On the other hand, the Ultra BOOST X takes learnings from its predecessor, while its cage features are moved to the inside to give the silhouette a slightly sleeker aesthetic for women. With selections available for both men and women, female fans will have the opportunity to choose between the X adorned in grey with a blue heel counter and the regular model dressed in a much darker grey. Male consumers will be able to get in on the Energy From the Ground Up campaign by way of a deep red Ultra BOOST selection with black detailing. Mark your calendars for February 21st, when these offerings arrive at adidas.com and are to be followed closely by a physical release in stores on February 28th.
adidas Ultra BOOST Energy From the Ground Up
Release Date: February 21, 2018