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Sneakerhead Orders The Air Jordan 1 “Bred Toe”, Gets “Game Royal” Instead

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A lucky (or unlucky, depending on your point of view) customer got sent the incorrect pair of Air Jordan 1s this past weekend. Redditor blonded8 ordered the coveted “Bred Toe” colorway of the Air Jordan 1 through Nike’s SNEAKRS App in the UK, but was instead sent the upcoming “Game Royal” version that won’t release until March 24th. The irony of all this is that the aforemented black/red pair first made headlines when someone claimed to have been accidentally shipped that pair from Eastbay back in November months before the launch. Is Nike cashing in on this clever marketing tool, or was this an honest mistake?