Ben Felderstein ASICS knows that in order to stay relevant in the sneaker world today, the brand has to create modernized silhouettes with new materials that have become increasingly popular. The Japanese running brand has focused a lot on knit and updated versions of their runner, so it is good to see they’re still bringing back the base models the likes of this GEL-Lyte III you see here. Dressed in an attractive combination of red, white, and blue, this split-tongued selection should excite original appreciators of the ASCIS brand. While keeping with modern trends is crucial for growth, it is also important to reward loyal customers with sneakers that helped lay down the foundation of the brand. Fans of this classic look can pick up a pair now at select ASICS retailers like Quality Boutique for $110 USD.
