Ben Felderstein Early this week you caught a glimpse at an upcoming Air Max 270 offering that boasts a “Photo Blue” heel unit with a primarily white upper constructed of mesh and other synthetic materials. Now, it is apparent that that drop will be part of a larger “Air Max Day” Pack that includes three iterations. Recycling colors from previously released pairs with black uppers, Air Max fans will have their choice between Photo Blue, Tonal Orange, and Hot Punch. Re-using existing color schemes is a clever tactic on Nike’s part, as it puts the idea of a collection in consumers heads, meaning some people may feel the need to have both the black and the white pair with matching heel units. Expect all three of these “Air Max Day” Pack offerings to arrive at Nike Sportswear retailers on Air Max Day, March 26th, with their usual $150 price tag.
Update: The Nike Air Max 270 “Air Max Day” Pack is available now.
Nike Air Max 270
Release Date: March 26, 2018
Available now on Nike.com
$150
Color: White/White-Hot Punch
Style Code: AH8050-103
Nike Air Max 270
Release Date: March 26, 2018
Available now on Nike.com
$150
Color: White/White-Tonal Orange
Style Code: AH8050-102
Nike Air Max 270
Release Date: March 26, 2018
Available now on Nike.com
$150
Color: White/White-Photo Blue
Style Code: AH8050-105
