Concepts Hosted An “Air Max Night,” Where Running Shoe Fans And Actual Runners Met

Concepts Hosted An “Air Max Night,” Where Running Shoe Fans And Actual Runners Met

With all the buzz around Air Max, it’s easy to forget that Nike’s iconic cushioning technology was originally introduced for performance wear, not just lifestyle purposes.  Boston’s Concepts kept this in mind when celebrating Air Max Day and made sure to pay their respects to both Air Max audiences with their Air Max Night event, where runners and sneaker collectors came together in celebration. Starting at NikeTown in Boston, over a hundred runners made the trek to Concepts Cambridge location, where they met up with the winners of the Sean Wotherspoon 97/1 raffle who were lined up to purchase their shoes. Participants of both the run and the campout were then allowed access to the Concepts VIP lounge, where influencers in Boston’s running and sneaker world discussed the past, present, and future of Air Max. Check out the video and photos below for a recap of the unique celebration. In other Concepts and Air Max Day news, the boutique also worked with noted sneaker customizer Mache on a 1-off “Eclipse” pair of SW 97/1’s for Air Max Day.

Nike Air Max Night Concepts 5

Nike Air Max Night Concepts 4

Nike Air Max Night Concepts 3

Nike Air Max Night Concepts 2

Nike Air Max Night Concepts 1

Photos courtesy of Concepts/Justin Keefe

Latest News

The Nike SB Force 58 "Ashen Slate" Is Available Now

News of the Nike SB Air Max 95 and Nike SB Air Force 1 have lit the sneaker world on fire in the past few...

by Matt Varga 14 hours

Hairy "Crimson Tint" Suede Drapes The Vintage-Touched Nike Blazer Low '77

With warm weather uniforms calling for colorful low-top footwear, Nike dresses the Blazer Low in a new “Crimson Tint” colorway featuring a hairy suede upper....

by Andrew Rizzo 16 hours

The Nina Chanel Air Jordan 3, RTFKT Dunks, And More Of This Week's Best Releases

Get ready to multi-task, because this week features a ton of heavy release days, with multiple high-heat drops clustered on the same exact date. If...

by Sneaker News 18 hours