The adidas Speedfactory AM4LA Features Parley’s Recycled Ocean Plastics

For the first time in adidas and Parley‘s illustrious collaborative relationship, the two entities are teaming up on a high performance running shoe. Many times in the past, the three Stripes has incorporated Parley’s recycled ocean plastics onto the Ultra BOOST and NMD, but it has never been mixed into a sneaker the likes of the Speedfactory AM4LA. Data-driven design and material innovation come together to create a sneaker that is both uniquely creative and one of the best running options on the market. Los Angeles-based runners provided the brands with sports data to create a shoe that optimizes performance through fit, movement, and comfort.

“With AM4LA, we set out to reexamine and change our traditional ways of design and production,” VP of design for adidas Ben Hearth said. “We want to make sure that we not only deliver the best for our athlete, but also do what is best for our planet. By leveraging SPEEDFACTORY’s digital production capabilities, integrating Parley Ocean Plastic into it, and pushing our designers’ creative boundaries, we have successfully created a high performance running shoe while simultaneously reducing waste and unnecessary by-products.”

In honor of this historic launch, adidas has a SPEEDFACTORY lab experience set up in Santa Monica, California in order to give their consumers an idea of the production that goes into this eco-friendly pairing. As usual, each sneaker helps prevent an equivalent of eleven plastic bottles from entering the ocean’s waters by containing an upper made of 100% recycled plastic.

The Parley x adidas Speedfactory AM4LA will be on sale at the adidas Santa Monica location as well as select consortium locations on May 25th and will be followed up by an online drop on adidas.com June 2nd.