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adidas Prepares For World Cup With Star-Studded “Creativity Is The Answer” Ad

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There’s no sporting event quite like the World Cup; the global soccer tournament will simultaneously unify nations while keeping the spirit of competition at a year-round high. Most importantly, no two World Cups are the same, and the results of this event are truly unpredictable. As part of its “Creativity Is The Answer” campaign, adidas is aiming to craft a similar narrative by tapping 56 of its creators to introduce distinct content on their social channels, and they’re inviting you to do the same as the World Cup continues to play out. adidas has developed a personal brand experience across mobile, social, digital and broadcast in key cities of New York, London, Shanghai, Tokyo, Paris and Los Angeles in an effort to produce limitless possibilities in just how this plays out. See the introductory spot below with Pharrell, Messi, Pogba, A$AP Ferg, and much more below.

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