Ben Felderstein In celebration of sneaker boutique Reign’s new “Deadstock” platform, the shop will be re-releasing three heralded adidas sneakers. The program is a weekly re-issue of highly sought after drops that are made available to Reign consumers at retail. It will be updated on a weekly basis, with the coveted drop taking place at Reign each Sunday at 11 am ET. Kickstarting this platform in June will be the adidas Yeezy Boost 700, the Futurecraft 4D, and the NMD Hu “Blank Canvas” from Pharrell’s Holi collection. Stay tuned for updates on Reign’s new Deadstock platform as it progresses and tell us if you like the idea.
