A Kind Of Guise Designs An adidas Ultra Boost Like Never Before

Once one of the hottest shoes on the market, originally made popular by one Kanye West, the hype around the adidas Ultra Boost has cooled off significantly since its original launch in 2015. However, adidas still has big plans for their flagship running silhouette in 2018. The Three Stripes is launching a full set of collaborative Consortium Ultra Boosts this fall under their Ultra Boost Collective, and the first brand to put their spin on the shoe is Munich-based A Kind Of Guise.

Inspired by a fictional “AKOG Athletic Club”—the perfect vacation destination for sightseeing and laps both around a track and a private pool—the shoe’s chalk-colored upper features a raised, rippled wave design and an uncaged construction for maximum flexibility and comfort. The wraparound lacing system provides emphasis on the upper’s unique textures, and a premium suede heel cage with debossed branding adds an extra touch of luxury. A white Boost midsole provides both cushioning and contrast, and the shoe is completed with a marbled pink, yellow, and white outsole. Look for this collaborative Ultra Boost to release alongside a premium velour towel from the fictitious AKOG athletic club August 25th on adiddas.com and at adidas Consortium retailers worldwide.