END Draws Inspiration From The Dusk Hour For Upcoming New Balance X-90 Collaboration

Ben Felderstein August 27, 2018

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For END. and New Balance’s latest collaboration, the two entities are looking toward the sky for inspiration. Just as the sun is about to set and the moon readies to take over the sky until the cycle resets itself again the next morning, the sky enters its darkest stage of twilight, known as dusk. Meant to encourage their consumers to escape the clustered population of the urban jungle and get closer to nature and the sky, this collection draws inspiration from the bounty of colors one can see during the “golden hour”.

Set to release two separate New Balance X-90 models, one version dressed primarily in white emulates the scattering clouds that begin to vanish as the cool embrace of night begins to encompass the sky. Its much darker counterpart ushers in dark navy to represent the darkness of night as it rolls over the clouds, forcing the sun to dip beneath the horizon. Both iterations utilize a kaleidoscope of colors that mimic the cascade of purples and pinks that fill the azure when the sun finally begins to set. Both of these majestic New Balance X-90 coloways that make up the “Dusk” pack are scheduled to touch down at END. on August 31st at 7:01pm GMT via the site’s online draw system.