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The Air Jordan 33 Will Debut “Flight Utility”

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This Thursday, September 20th, Jordan Brand will reveal the Air Jordan 33 (XXXIII), the thirty-third shoe in the Air Jordan footwear legacy. In the post Jordan era of basketball, his brand has focused on blending the annals of his success with new-age data-driven technology into performance shoes, and for the Jordan 33, a new Flight Utility design/performance ethos. According to David Creech, Jordan Brand’s creative director, “Flight Utility is about designing for the future – extrapolating from the core Jordan Brand DNA along an innovation and function-first approach.”

The Air Jordan XXXIII has not been unveiled as part of today’s announcement by the brand, but the official reveal will go down on Thursday, September 20th. Stay tuned to Sneaker News on Twitter and Instagram for a first-hand look at the new sneaker.

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