Ben Felderstein Well-respected German retailer, Overkill, is back with the Three Stripes, teaming up on their most limited collaboration yet. Opting for the SPEEDFACTORY AM4 silhouette as their vessel, this pairing is meant to give potential consumers control over his or her fit. At its core, the Three Stripe’s AM4 is a specifically catered, consumer driven product that has been specifically designed for cities around the globe by influencers and esteemed members of each community. Now, Overkill and the German Sportswear Brand will be giving the power to the customer, allowing 300 lucky souls to participate in the manufacturing process of their very own AM4. With transparency at the forefront of this special project, each winner of this unique prize will get an experience specifically tailored to them, as well as a video documenting their own process from start to finish. James Carnes, Vice President of brand strategy at adidas said, “SPEEDFACTORY is an innovation that transforms the entire industry and puts the lab on the road.” This quote speaks truthfully to this specific process more so than most, as their brand’s design team has both literally and figuratively hit the road, opening its doors to truly hear what the wearer wants. More information regarding this AM4’s selection process will be announced soon, but this Overkill x SPEEDFACTORY AM4 collaboration will release exclusively on October 6th, limited to 300 pairs.
Overkill x adidas AM4
Release Date: October 6th, 2018
€220
Color: Footwear White/Supplier Colour/Solar Yellow
Style Code: EE7836
Where to Buy: Overkill x adidas AM4
- Overkill In-Store Only
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